Zoho has launched Arattai, a homegrown messaging platform designed as an Indian alternative to WhatsApp. The free app offers internet calling, works efficiently on low-end devices, and prioritizes user privacy with data stored in Indian centers.
How to Install Arattai
Android Installation
Download Arattai directly from Google Play Store by searching “Arattai Messenger (Zoho Corporation)” or visit the official Arattai website for the download link. Avoid third-party APK files to ensure security and authenticity.
iPhone Installation
Search for “Arattai Messenger” in the App Store, verify Zoho Corporation as the developer, and tap “Get” to install. The official website also provides direct App Store access.
Setup Process
After installation, open the app and select your country code. Enter your phone number for verification through a one-time password (OTP). Grant necessary permissions for contacts, microphone, camera, and notifications. Complete your profile by adding a name and photo for easy recognition by contacts.
Five Features That Make Arattai Special
Advanced Meetings Feature
Arattai’s Meetings function rivals Zoom and Google Meet, offering superior video calling compared to WhatsApp. Users can start instant calls, join existing meetings, or schedule future conferences directly from the bottom dock. The feature includes a complete history of scheduled and past meetings for easy reference.
Private Pocket Storage
The Pocket feature creates a secure personal space for saving notes, images, videos, and reminders separate from regular chats. Similar to WhatsApp’s “Chat with Yourself” but enhanced with end-to-end encryption, Pocket helps users organize private content safely.
Ad-Free Experience
Unlike many messaging platforms, Arattai remains completely advertisement-free. The company guarantees that user data won’t be used for commercial purposes, ensuring an uninterrupted communication experience focused purely on messaging needs.
No AI Integration
Arattai deliberately avoids AI features that have become common in other messaging apps. This approach keeps the interface clean and simple, without automated suggestions or AI-driven interactions that some users find intrusive.
Smart Mentions System
The Mentions feature, inspired by Slack, collects all messages that reference a specific user across different chats and groups. This functionality helps track important notifications and maintain conversation context, addressing a common challenge faced by WhatsApp users in busy group environments.
Privacy and Security Focus
Arattai emphasizes user privacy by storing all data in Indian data centers and refusing to share information with third parties. Voice and video calls feature end-to-end encryption, though text messages currently lack full encryption unlike WhatsApp’s comprehensive security model.
The app supports group chats with up to 1,000 participants and includes dedicated channels for broader communication needs, making it suitable for both personal and professional use.
